Lately, rumors of a future Apple TV have been all over the place. A week ago, a new rumor suggested that Apple might launch a 32-inch and 37-inch TV next year. Like that wasn’t enough, another report suggested that Apple is expected to use its custom-built chips like in the iPhone and iPad for its rumored TV. Like I said before, that rumor might actually turn out to be true since Apple is already using custom-built chips known as the A5 processor in the iPhone 4S and iPad 2.
Now, The Daily Mail (via MacRumors) claims that Apple maybe interested in bidding for the rights to stream English Premier League (EPL) football matches. The EPL is the top football league in England, and one of the premiere football leagues in the world. In fact, the bidding in television rights is expected to generate billions of dollars in revenue for the teams and league. Apple in the past has added live sports content to its $99 Apple TV since fall of 2010. The device currently offers access to MLB, NBA, and NHL.
The Premier League is seen as the type of premium content that will help establish Apple TV in the UK and boost iPad sales, while the iTunes subscription service infrastructure is already in place.
The involvement of Apple – and their great multimedia rivals Google are also expected to make similar soundings – would give the PL a hugely competitive market at a time when the price of other TV sports rights are in decline.
If this rumor turns out to be true and Apple wins the bid, I hope the company’s next target will be towards acquiring rights for streaming cricket.