Just a few hours ago, it was reported that Apple is planning a special event in New York for the end of this month. The event is reported to be for a media-related announcementand not for the iPad 3 or an Apple television set.
Now, TechCrunch reports that a source had independently confirmed plans for the end-of-January event, which was first reported by AllThingsD. According to this new report, the event will focus on publishing and eBooks (which are sold through Apple’s iBooks platform) rather than iAds. TechCrunch’s Alexia Tsotsis’s also noted that attendance would be “more publishing industry-oriented than consumer-focused.”
According to the source the event will not involve any hardware at all and instead will focus on publishing and eBooks (sold through Apple’s iBooks platform) rather than iAds. Attendance will also be more publishing industry-oriented than consumer-focused.
The source also said Apple would reveal new improvements to its iBooks platform at the event, though the tipster described the announcement as not “major.” In addition, due to the original report suggesting that Apple’s Senior Vice President of Internet Software and Services Eddy Cue will play a role in the event, rumors suggested that the event would be related to either advertising or publishing. I guess we are all in for a surprise.