All Things D reports that Apple has boosted its iAd mobile advertising team with the hire of Jessica Jensen. Jensen is a former Yahoo executive.
Her departure was confirmed from Yahoo to Kara Swisher of All Things D. Citing anonymous sources, she added that Jensen is taking a Job at Apple.
In the iAd division, Jensen will work under Todd Teresi, a former Yahoo and Adobe advertising executive. A few months ago, we reported that Teresi was hired by Apple earlier this year. He replaced the position vacated by Andy Miller, who left the company in August 2011.
At Yahoo, Jensen was in charge of Yahoo’s women-oriented site, Shine. She also lead the company’s lifestyles and health content businesses.
Apple is reportedly revamping its iAd service. Recently, the company has made a reduction of the minimum campaign amount, an increase in developer revenue share to 70 percent, and adjustments to iAd’s fees.