Two years ago, Apple introduced iAds, which is Apple’s mobile advertising platform for its iPhone, iPod touch, and iPhone line of mobile devices. Last year, it was reported that Andy Miller, the former founder and CEO of Quattro Wireless who was the vice president of mobile advertising and head of the iAd program at Apple, left the company. Since then, Apple has been looking for a replacement for the executive.
Today, Bloomberg‘s Adam Satariano reports that Apple has hired Adobe executive Todd Teresi to lead its iAd mobile advertising unit. According to the report, he has been lured away from his position, VP and GM of Media Solutions at Adobe to take place of former Apple Vice President of Mobile Advertising, Andy Miller, who left in August 2011. Teresi will be a key player in Apple’s online marketing presence when he takes over the iAd division. According to his LinkedIn profile, Teresi worked his way through many management positions at Yahoo! including Senior Vice President, and served as Chief Financial Officer at Quantacast before taking his most recent job at Adobe.
Before Teresi, Eddy Cue has been temporarily overseeing the iAd division at Apple.