Apple CEO Tim Cook Publishes Open Letter on Maps for iOS 6
By on September 29th, 2012

Since the time iOS 6 was officially released to the public, Apple has been criticized for replacing the original Maps.app powered by Google Maps with its own in-house solution. Now, Apple’s CEO Tim Cook has published an open letter to customers on the company’s website addressing the criticism over the new Apple-powered Maps app in iOS 6. In the letter, Cook apologizes to customers for not meeting expectations and mentions a number of alternative mapping solutions customers may wish to use while Apple continues to makes Maps much better. Well done, Mr. Cook. Apple is specifically promoting a page for map application alternatives in the App Store.

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

I think what people fail to understand is that it took Google and many other mapping companies at least 5-7 years to create a great maps products. Apple’s only been in this business for a couple of years, but as time goes by, the Maps.app will undoubtedly improve.

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Author: Parth Dhebar
Parth Dhebar is a 18 year-old entrepreneur. He is the founder of Simple Reviews, a blog focused on reviewing iPhone and iPad applications. Parth is a recognized name in the industry, known for covering Apple news. He is an editor at Techie-Buzz covering news on Apple. You can follow him on Twitter @pdparticle.

Parth Dhebar has written and can be contacted at parth@techie-buzz.com.
  • http://twitter.com/mjaniec Maciej Janiec

    iMaps may not be the only problem with iPhone 5: http://goo.gl/YNdJB

 
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