Apple Appoints John Browett as New Senior Vice President of Retail

John Browett

Last year, it was reported that Ron Johnson (the man behind the Apple Stores) had decided to become J.C. Penney’s new CEO. Then a few months after, it was reported that Apple was looking overseas for a replacement. Now, today morning, Apple announced this morning that John Browett has joined Apple as their new Senior Vice President of Retail. Browett is leaving his position as CEO of Dixons Retail.

Apple® today announced that John Browett will join the company as senior vice president of Retail, reporting to Apple CEO Tim Cook. Browett comes to Apple from European technology retailer Dixons Retail, where he has been CEO since 2007. Beginning in April, he will be responsible for Apple’s retail strategy and the continued expansion of Apple retail stores around the world.

“Our retail stores are all about customer service, and John shares that commitment like no one else we’ve met,” said Tim Cook, Apple’s CEO. “We are thrilled to have him join our team and bring his incredible retail experience to Apple.”

Prior to the role of CEO of  Dixons Retail, Browett held excecutive positions at Tesco PLC including CEO of Tesco.com. Also, he had previously adviced retail and consumer goods clients at Boston Consulting Group. John Browett has a degree in Natural Science from Cambridge University and an MBA from Wharton Business School. Apple choosing someone from overseas may come as a surprise, but it should be noted that Steve Jobs wanted to recruit someone from abroad.

In Europe, Dixon Retail is one of the largest consumer retailers with over 40,000 employees.

 

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Parth Dhebar

Parth Dhebar is a 18 year-old entrepreneur. He is the founder of Simple Reviews, a blog focused on reviewing iPhone and iPad applications. Parth is a recognized name in the industry, known for covering Apple news. He is an editor at Techie-Buzz covering news on Apple. You can follow him on Twitter @pdparticle.