You know the phone that was considered to be a flop the moment it was announced, but turned out to sell 4 million in just three days without a single advertisement? Well guess what, the company behind the doomed phone has finally released an awesome new ad for the phone. Television networks begun airing the first commercial for the iPhone 4S, with the primary focus being on Siri (Apple’s new personal assitant feature). In the past, Apple has created ads to advertise a specific feature of a device in the past.
The ad begins with the Siri interface and then switches to closeups of many people submitting requests to Siri. Every request is something different and demonstrates the full potential of Siri. Some of the examples mentioned are, “We have a flat tire,” “I’m locked out” and “What does a weasel look like?”. Each Apple ad seems communicate emotion, and this one does it again from a personal element to the device.
Apple’s competitors have called the service useless. Earlier this week, Android’s boss Andy Rubin said that he doesn’t believe that phones should serve as assistants (*chuckles*). In reality, we all know that he means it is only a matter of time until Google copies Apple’s Siri. In addition, Microsoft’s Windows Phone head Andy Lee said that Siri “isn’t super useful”. Both of these statements should be taken with a pinch of salt.
It should also be noted that Apple has successful demonstrated a feature that acts like a robot, but without a robot in the ad (*stares at Google*). Brilliant, just brilliant.