A new conducted by CNBC reveals that there is an Apple product in over 55 million U.S. homes, and one in ten household that do not own an Apple product plan to make a purchase in the next year.
According to the survey, Apple products have a unique momentum has the average home as three such devices. In addition, income level is a strong indicator of Apple product ownership. 28 percent of those making under $30k/year own one, compared with 77 percent of those making more than $75,000. Higher earners own an average of about three Apple devices.
“It’s a fantastic business model — the more of our products you own, the more likely you are to buy more,” says Jay Campbell, a vice president of Hart Research Associates, which conducts the CNBC survey along with Bill McInturff. “Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level.”
63 percent of those surveyed between the ages of 18 and 34 reported that they were Apple users, which reflected the answers of 35-to-49-year-olds. However, ownership of Apple products fell moving up the scale, with only half of 50 to 64 year olds and 26 percent of those aged 65 and up using an Apple product.
Apple products also seemed to be popular with children as over 61 percent of households with kids own at least one. This is 13 percent more than homes without 17 and under family members.
The poll was conducted between 19th-22nd of March and consisted of answers from 836 Americans and has a margin of error of plus or minus 3.4 percent.