Earlier today, Apple announced that it will offer a $45 billion dividend and share repurchase program. In addition, during the call, one analyst asked if Apple would be issuing a press release about last weekend’s launch sales numbers for the iPad. The company said they had a “record weekend” and were “thrilled with it.”
Later this afternoon, Apple announced that it has sold 3 million new iPads in less the four days of availability, calling it the “strongest iPad launch yet.” 3 million sold of something that nobody wanted and is just an “incremental upgrade”. Pretty amazing if you ask me.
CUPERTINO, California―March 19, 2012―Apple® today announced it has sold three million of its incredible new iPad®, since its launch on Friday, March 16. The new iPad features a stunning new Retina™ display, Apple’s new A5X chip with quad-core graphics, a 5 megapixel iSight® camera with advanced optics for capturing amazing photos and 1080p HD video, and still delivers the same all-day 10 hour battery life* while remaining amazingly thin and light. iPad Wi-Fi + 4G supports ultrafast 4G LTE networks in the US and Canada, and fast networks around the world including those based on HSPA+ and DC-HSDPA.**
“The new iPad is a blockbuster with three million sold―the strongest iPad launch yet,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Customers are loving the incredible new features of iPad, including the stunning Retina display, and we can’t wait to get it into the hands of even more customers around the world this Friday.”
To put this in perspective:
- It took Apple 28 days to sell 1 million iPads after the device was made available in April 2010.
- 2 million iPads sold in less than 60 days.
- 3 million iPads were sold in 80 days!