Incomplete Testing Can Lose You Traffic

Many a times people make mistake and unlike everyone we are imperfect too and made a mistake of not testing new changes we rolled out last weekend properly. The change we made was including the Lightbox plugin for which would make browsing images much more easier for our readers.

operation-aborted-error-internet-explorer

However to our surprise over the weekend we lost quite a lot of traffic and earnings, which left me wondering what was wrong or what went wrong, checked out stats and everything just to make sure that we were getting good SE traffic as well as good social networking traffic.

However thanks to this tweet from Nirmal I was able to find that there was a issue with Internet Explorer browsers. I went ahead and opened the site in Internet Explorer, and lo behold started getting a Site aborted error which caused IE users to see a Internet Explorer cannot display the webpage error.

internet-explorer-cannot-display-the-webpage

Though I fixed the error immediately I could have still avoided it altogether, if I would have tested out the changes in all the browsers, which I will now do everytime I make some changes to the website :-).

Just wanted to give a heads up to all our readers, who have their own websites to always test any changes they make to their website, specifically in IE which does not follow standards and may make or break your traffic.

We also take this opportunity to apologize to all our readers visiting this website using Internet Explorer who might have come across the error over the last weekend.

2 thoughts on “Incomplete Testing Can Lose You Traffic”

  1. Hey Keith,
    I don’t know how many times I’ve written about testing different browsers before making changes to sites.
    People don’t seem to notice problems with other browsers until after the fact.
    I, like you, learned the hard way. Every reader is important no matter how they read your posts.
    Test, test, test. ;-)

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