Google Publisher Toolbar Now Lets You Block Adsense Ads On The Fly

Few months back, Google introduced a chrome extension which allows Adsense publishers to monitor their Google Adsense earnings directly from Google Chrome, without having to login to their account every now and then. The extension makes it very easy to quickly monitor the following:

  • Channel reports.
  • Top URL channels.
  • Earnings from specific channels.
  • Total earnings from last month, last week and yesterday.

The biggest advantage of using the Adsense publisher toolbar is real time monitoring of ad units. You can precisely monitor the performance of an individual ad unit and wont have to find that specific channel assigned to it on your Google Adsense account. Publishers who have multiple sites and have set up a large number of channels for tracking ad performance, should find this feature saving them hours.

Going forward, Google has added more features to the publisher toolbar and now allows Adsense publishers to block an ad, directly from the publisher toolbar interface. When you see an annoying ad on your website which you think is irrelevant and doesn’t add value to your visitors, you can block it right away. Earlier, you had to note down the URL of the target site and then block it manually from Google Adsense > Allow and block ads.

Here is how you can block Adsense ads directly from the Google Publisher toolbar interface:

1. Once you have installed the Chrome extension, navigate to your site and you should see Ad overlays, an example is shown below:

2. Please note that these Ad overlays are clickable and won’t generate invalid clicks. To be precise, clicking the overlay of a specific ad unit will open a new browser window where you can see a detailed performance report. Following is an example:


3. Once you have opened the “Ad details” window, you can block an ad from the right bottom section of the window by choosing “Block this ad”. The changes will be reflected in your Adsense account automatically.

There are two advantage of using the publisher toolbar over manual blocking. First, you don’t have to worry about the destination and display URL of the ad. Secondly, you can quickly check the performance metrics and then arrive at a conclusion.

Broadly speaking, if you want to increase your adsense revenue, you should not use the “block” feature at all. When you block an advertisement, it reduces advertiser competition for your ad space. Lesser the number of advertisers bidding over a specific ad space, lesser will be earnings (a general principle, exceptions are possible which depends on so many other factors).

For example, if only one advertiser has placed bids for a specific ad unit on your site, do you think he would want to pay more, considering there aren’t any opponents who also want a share of that ad space?

“But I think these are low paying ads and I want to block them forever” – ¬†Wrong!. A costly misconception.

If your website stands the test of time, competition over bidding is going to happen sooner than later. Filtering ads because you want to “grow your revenue” is a really bad idea.¬†However, if you think a specific advertisement is annoying, obscene, causes distraction or sounds and not suitable for your audience, there is no harm in blocking it.

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Amit Banerjee

Amit has been writing for Techie Buzz since early 2009 and keeps a close eye on web apps, Google and all things Tech. He also writes at his own tech blog, Ampercent. Follow him on Twitter @ amit_banerjee