Until today, no one had even a wild guess on how much revenue the Adsense team shares with it’s publishers. Today the Adsense team announced the exact percentage of revenue shared among Adsense publishers.
Among the most popular Adsense products are Adsense for content and Adsense for search. Adsense for content publishers earn 68% of the revenue made on their websites. This means, the Adsense team pays you 68% of the total money that they collect from the respective Adwords advertisers whose advertisements appear in your websites.
The revenue shared with Adsense for search is however on a lower number. Adsense pays you 51 % of the total revenue earned from the search ads that appear in your websites. The Google Adsense program started way back in 2003 and the revenue share has been the same from the start.
Google has not revealed how much revenue it shares for other Adsense products. This include Adsense for feeds, Adsense for domains, Adsense for mobile content etc. Google says that the revenue they keep is used to compensate for Google’s costs for continued investment of the Adsense program, for further development and for building features and products that improve the overall “Money making” experience.
I think Adsense is the only network which has shared this kind of information. Do you think 68% is okay or should Google share more revenue with Adsense publishers? Share your thoughts in the comments section.