The AdSense team today announced that new policy changes ^[1] with regards to placing images and videos on a page serving AdSense ads. In the announcement they are asking publishers to refrain running AdSense on pages which contain adult or mature images.

Before posting videos or pictures on a page with Google ads, put yourself in an advertiser’s position and consider whether you would want to have your ad displayed on the page. If your content might potentially be seen as offensive or disturbing, an advertiser may not be comfortable running their ads on that page. Here are a few specific types of content that you can check for:

• Adult or mature: Includes, but is not limited to, images and videos containing sexual activity, full nudity, and lewd poses. Please review this recent post ^[2] to determine whether your content might fall into this category.
• Violent or gory: Can include images and videos of street-fighting, people hurting each other, or gruesome accidents and their victims.
• Culturally insensitive or hate speech: Includes content promoting racial intolerance or advocating against a specific individual, group, or organization.

In addition to that they are also advising publishers not to place AdSense ads on pages involved in unauthorized distribution of copyrighted materials. As usual these announcements need to be taken seriously to avoid a ban from the AdSense program.

So next time you are using any images or videos that do not confirm with the AdSense policy make sure to disable AdSense for the page.