Google Publisher Toolbar Now Lets You Block Adsense Ads On The Fly

Few months back, Google introduced a chrome extension which allows Adsense publishers to monitor their Google Adsense earnings directly from Google Chrome, without having to login to their account every now and then. The extension makes it very easy to quickly monitor the following:

  • Channel reports.
  • Top URL channels.
  • Earnings from specific channels.
  • Total earnings from last month, last week and yesterday.

The biggest advantage of using the Adsense publisher toolbar is real time monitoring of ad units. You can precisely monitor the performance of an individual ad unit and wont have to find that specific channel assigned to it on your Google Adsense account. Publishers who have multiple sites and have set up a large number of channels for tracking ad performance, should find this feature saving them hours.

Going forward, Google has added more features to the publisher toolbar and now allows Adsense publishers to block an ad, directly from the publisher toolbar interface. When you see an annoying ad on your website which you think is irrelevant and doesn’t add value to your visitors, you can block it right away. Earlier, you had to note down the URL of the target site and then block it manually from Google Adsense > Allow and block ads.

Here is how you can block Adsense ads directly from the Google Publisher toolbar interface:

1. Once you have installed the Chrome extension, navigate to your site and you should see Ad overlays, an example is shown below:

2. Please note that these Ad overlays are clickable and won’t generate invalid clicks. To be precise, clicking the overlay of a specific ad unit will open a new browser window where you can see a detailed performance report. Following is an example:


3. Once you have opened the “Ad details” window, you can block an ad from the right bottom section of the window by choosing “Block this ad”. The changes will be reflected in your Adsense account automatically.

There are two advantage of using the publisher toolbar over manual blocking. First, you don’t have to worry about the destination and display URL of the ad. Secondly, you can quickly check the performance metrics and then arrive at a conclusion.

Broadly speaking, if you want to increase your adsense revenue, you should not use the “block” feature at all. When you block an advertisement, it reduces advertiser competition for your ad space. Lesser the number of advertisers bidding over a specific ad space, lesser will be earnings (a general principle, exceptions are possible which depends on so many other factors).

For example, if only one advertiser has placed bids for a specific ad unit on your site, do you think he would want to pay more, considering there aren’t any opponents who also want a share of that ad space?

“But I think these are low paying ads and I want to block them forever” –  Wrong!. A costly misconception.

If your website stands the test of time, competition over bidding is going to happen sooner than later. Filtering ads because you want to “grow your revenue” is a really bad idea. However, if you think a specific advertisement is annoying, obscene, causes distraction or sounds and not suitable for your audience, there is no harm in blocking it.

Google Adsense New Ad Formats Are Coming Soon

If you are using Google Adsense for monetizing your blog or websites, here is some good news.

The Adsense team may soon introduce larger ad formats to the Adsense inventory, this will surely have a good impact on your Adsense earnings. The expected ad formats are 728 X 300, 300 X 600, 960 X 250 and 300 X 600 apart from the regular ad units.

Here is a video which gives a short glimpse about the upcoming Google Adsense units:

Exactly one month ago, we told you that Google is experimenting with newer Adsense formats. Major changes were made to the Leaderboard (728 X 90),large rectangle (336 X 280) and medium rectangular (300 X 250) units.

When it comes to online advertising, bigger is better. Study shows that visitors are more attracted to larger ad blocks and they ignore small banners or button advertisements. The newer ad formats will surely give publishers as well as advertisers more option, you can place the 300 X 600 ad unit on the sidebar or the 960 X 250 ad unit above the header.

There is no clear announcement on the official Adsense blog yet, we will update this post once we get more information on the story.

Thanks Anand for the tip.

Google Experiments With New Adsense Formats

The Google Adsense team has announced a revamped design for some Adsense units. This includes some major changes to the Leaderboard (728 X 90), large rectangle (336 X 280) and medium rectangular (300 X 250) units.

Here is an image from the official Adsense blog which shows the changes that are on route:

Google says that they have implemented the change after analyzing publisher site layouts and reviewing requests from around the world. The newer Adsense units will be more space efficient and visually pleasing.

The changes are predominant, the links, title and description of the advertisements are now arranged in rows instead of columns. The ads are easier to read which is surely going to affect the CTR and performance. Of course, when only one ad unit is shown – the title, description and the links will take over the entire ad space.

In case of the rectangular blocks, the URL of the website will appear in the same line as the title of the advertisement. Font sizes have also been changed which adds up in easier reading.

One good thing regarding the Leaderboard unit is that the title of the advertisement appears in far left. Since a human eye scan a webpage from left to right, I think this change will encourage more Adsense publishers to test the newer Leaderboard units. Thanks to tabbed browsers, you can place a big Leaderboard unit at the top of your blog’s template because the portion near the tabbed area receives good attention.

Please note that until now, the changes are not reflected in all the existing Adsense accounts because the Google Adsense team is still testing the newer units and the final changes will be rolled out in a few weeks from now.

Adsense Team Finally Disclose Revenue Shared With Adsense Publishers

Until today, no one had even a wild guess on how much revenue the Adsense team shares with it’s publishers. Today the Adsense team announced the exact percentage of revenue shared among Adsense publishers.

Among the most popular Adsense products are Adsense for content and Adsense for search. Adsense for content publishers earn 68% of the revenue made on their websites. This means, the Adsense team pays you 68% of the total money that they collect from the respective Adwords advertisers whose advertisements appear in your websites.

The revenue shared with Adsense for search is however on a lower number. Adsense pays you 51 % of the total revenue earned from the search ads that appear in your websites. The Google Adsense program started way back in 2003 and the revenue share has been the same from the start.

Google has not revealed how much revenue it shares for other Adsense products. This include Adsense for feeds, Adsense for domains, Adsense for mobile content etc. Google says that the revenue they keep is used to compensate for Google’s costs for continued investment of the Adsense program, for further development and for building features and products that improve the overall “Money making” experience.

I think Adsense is the only network which has shared this kind of information. Do you think   68% is okay or should Google share more revenue with Adsense publishers? Share your thoughts in the comments section.

Google is NOT Reducing Share of AdSense Publishers

Google does not disclose the percentage of revenue that it shares with AdSense publishers. However, Amit Agarwal from Digital Inspiration has come with some clever arithmetic to deduce the revenue share being offered by Google.


Digital Inspiration based its calculations on the quarterly earnings report released by Google. The report has two sections – Google Network Revenues and Traffic Acquisition Costs. While the former reflects the amount Google earned from AdSense, the later tells us how much it paid to AdSense publishers. Digital Inspiration used this information to calculate the percentage share paid by Google to publishers. The share has decreased from 75.0% in Q1 2009 to 72.1% in Q4 2009. If true, this is indeed a worrying trend for publishers. However, the problem is that there is a big hole in this logic.


There is a logical explanation to the declining revenue share, which does not involve “Google is becoming evil”. Google does not completely rely on publishers for eyeballs. AdSense ads are displayed in several major Google initiatives including Google Search, YouTube and Gmail. Obviously, the traffic acquisition cost associated with in-house page views is zero, since Google would be paying itself.

Over the past year, Google has managed to steadily increase page views to various Google projects. Because of this, Google’s reliance on publishers has decreased. Publicly available stats also back this up. For example, YouTube crossed 1 billion page views per day in October 2009.

Rise of YouTube (via Compete)

With Google aggressively expanding its portfolio, traffic acquisitions cost’s percentage will continue to decline. We are not claiming that Google isn’t reducing the AdSense revenue share. We simply believe that we don’t have sufficient data to come to any conclusions.

Google AdSense To Update Default Font Face

Quite recently the team rolled out new changes that allowed you to control the font sizes and fonts for the ads, however by default Google started applying medium font sizes by default.

In another announcement today the AdSense team has decided to change the default font face that will be used for displaying ads, currently most of the ads are displayed using Arial and Verdana, the new default font faces for ads will be as follows;

Arial: 728×90, 336×280, 120×600, 120×240
Verdana: 300×250, 160×600, 468×60, 250×250, 234×60, 125×125, 180×150
Times New Roman: 200×200

If you are not happy with the default font face you can change it by editing the ads.

Default font faces to be updated [Official Google AdSense Blog]

Google Asking AdSense Publishers To Change Site Privacy Policy

Was surprised today when I got a email from the team asking publishers to update their websites privacy policy and include the use of interest-based advertising. The email took me by surprise, because never in the past have any advertisers asked users to update their privacy policies.

The changes are related to the DoubleClick DART cookies, that will stored on users computers who visit websites displaying Google AdSense ads. The email asks users to update their privacy policy before April 8th 2009.

Continue reading Google Asking AdSense Publishers To Change Site Privacy Policy

Google AdSense Checks Expire After 6 Months

The AdSense team announced about a inconvenience that you may have to face, if you do not en-cash  your checks in 6 months. Your payments though will not vanish and you can still get old as well as new payments from AdSense.

You will have to choose a new form of payment to resume the payment sending service, those could include checks, EFT and Western Union.

If you have changed your country and lost you checks don’t forget to read our tips about changing your country for Google AdSense, for more such AdSense tips you can visit the Google AdSense category.

Google AdSense Policy Changes

Google AdSense as always keeps on adding new policies to their already heavy user policies. This time around there are some interesting changes to their policies with regards to ad placements.

The first interesting change is no ad units under section headings that imply ads are not ads. According to the policy such formats may mislead a user that the ads are part of the post. This change affects the hugely popular format used by most blogs wherein the ads are directly placed beneath the title before the content starts. Check out the screenshot below to look at the format of the ads.

Continue reading Google AdSense Policy Changes